Think of your online business account like a new pet, with it comes with it a big responsibility and if you don’t have the time to look after it or don’t want to pay for someone else to do it then it will die so don’t do it at all.
It’s so important for your business to maintain they’re social media profile and stay active. People read reviews before they buy: you need to be able to monitor these reviews because in the end others can essentially influence their decision to buy or do business with you
Not responding also effects your customer services reviews. You wouldn’t ignore someone in your shop and so it’s the same online. Engaging online is crucial and so it responding to comments. If you don’t have the time but still want to be online create a social media action plan – organize what you’re going to post and when. Use apps to automatically set posts. Dedicate a time each week to organize automatically set up posts that will maybe not have breaking news content but if you strategies what’s coming up and post during times you think your targeted audience will be active then do it. It shows you care and value what your business has to offer and keeps clients in the loop.